Brau Union Commerce Forum 2025

With the motto ‘It's in our hands’, the Brau Union Commerce Forum set new standards for the future of the industry. 

Organised by brandmood, the sales staff of Brau Union Austria gathered in Salzburg to gain inspiration for the future from inspiring keynotes and a bar talk with external guests during the day. 

The 500 or so participants were given insights into the current marketing strategies of Gösser, Heineken, Linzer Bier and many other brands. They were also able to experience Brau Union innovations for the catering and retail sectors first-hand. All of the guests created a digital work of art together on an interaction wall - as a strong symbol of cohesion and co-design.
brandmood not only ensured a stringent concept and a smooth process on site, but also organised around 400 hotel rooms in the surrounding area in advance - thus ensuring that the participants were able to concentrate fully on the essentials.

The evening was all about networking and celebrating shared successes. During a relaxed flying dinner, the impulses of the day were reflected upon, new contacts were made - and the achievements were celebrated with pride- and of course the latest drinks were sampled :-)