Agrana Fruit Relaunch Event

On the occasion of the advertising campaign relaunch of Agrana Fruit Services GmbH, a remarkable event took place in Vienna. The event took place over the rooftops of Vienna, at the K47 event location, and offered the approximately 100 guests an unforgettable evening. 

Right at the beginning, guests were warmly welcomed with a welcome drink specially created by the bartender, refined with Agrana's unique "Watson Says" syrups.

While guests enjoyed the refreshing drinks, the event provided an opportunity to learn about the origin and background of the brand-new advertising campaign. The excitement grew as the new campaign was finally unveiled. 

Particularly exciting was the presentation of the new innovation platform, which offered guests the opportunity to contribute their own ideas. As an incentive, great prizes were offered, encouraging guests to share their thoughts and suggestions.

The highlight of the evening was undoubtedly the AI Photo Tool, specially developed by brandmood for this event. Guests had the opportunity to transform an image of themselves into a funny fruit using artificial intelligence. This entertaining feature was a great success and allowed guests to capture their memories of this special evening in the form of a printed photo.

But that wasn't all. Guests were also put to the test when they had to guess the number of strawberries in the refreshing strawberry punch. Those with the right nose had the chance to win an enticing prize, keeping the excitement and competitive spirit in the air.

The atmosphere was accompanied by fine DJ sounds throughout the evening, and guests enjoyed delicious drinks and culinary delights until midnight. The event was undoubtedly a complete success, strengthening the connection between Agrana Fruit Services GmbH and its employees and partners, while also celebrating the impressive relaunch of the advertising campaign in style.

This B2B event impressively demonstrated how brandmood implemented its full-service offering, from the programming of the AI photo tool to the execution of the guessing game, to ensure that every moment of the evening remained memorable.

We thank Agrana Fruit Services and DDB Vienna for their cooperation!

Photo Credits: © Adam Samorajski