Biogena World Extreme Run Challenge

At the World Extreme Run Challenge 2022 in Kitzbühel, we were allowed to support the main sponsor BIOGENA on site and in the planning of the event. 

At the running event on the Streif, the participants covered a distance of approximately 9000 m with a total altitude difference of approximately 1900 m. The runners greatly impressed us with their overcoming of this special route. The run led uphill on the Hahnenkamm, skillfully past the Hausbergkante, the Steilhang and the Mausefalle to the start house, and then back down the steep path. 

We were not only allowed to be there live and cheer on the runners, but also support BIOGENA with our service for branding in the sports sector, the planning and implementation of the BIOGENA City in the K3 KitzKongress and with the livestream. 

As part of the livestream, we once again took on a new challenge and broadcast the entire route of the World Extreme Run Challenge live. For this, three cameras with mobile transmission units, a drone & four people with mobile phones were on the track for live broadcasts. 

In BIOGENA City, spectators could follow the livestream of the race, get to know the BIOGENA products and enjoy refreshments. 
We are particularly pleased that the net profit of the event benefits Austrian young sports talents. As can be seen from our portfolio, we love working on sports events – thank you BIOGENA for this unique project, you have won our hearts and we look forward to the next joint event.