Brands Pop-up Event

Brand knowledge or brand experience? Ideally, both. 

After Vienna, Graz, and Linz, the Brands Pop-up of the Austrian Patent Office made its first stop in Salzburg in 2026. For our client, we were also allowed to accompany and implement the fourth edition of the event series. 

In the Living Room, the Salzburg creative scene met for an exchange about brand protection, social media, and AI. Two top-class talks and an impulse keynote addressed current questions of the creative industry – from creativity in the age of AI to branding in the social media context. 

But a good evening doesn't just live from what happens on stage. Aperitif and DJ already created the right atmosphere at the entrance, flying finger food and drinks accompanied the breaks, and during the subsequent networking, there was enough time for conversations and new contacts. 

From planning and organization to execution and on-site implementation: brandmood was responsible for the holistic event implementation and ensured that program, location, culinary experience, and atmosphere became a harmonious overall experience. 

A special focus was placed on responsible event organization: The Brands Pop-up Salzburg was certified as a Green Event with UZ62 certification. 

An evening for strong brands, fresh thoughts and real encounters. 

(c)wildbild