Higgins Store Opening – Roadshow

Higgins Store Opening – Roadshow Across Austria

For the grand Higgins store opening, we had the pleasure of partnering with VOID Agency GmbH as the commissioning and conceptual lead to deliver a nationwide promotion roadshow – full of action, entertainment, and experiences for the whole family.

Across more than 10 Higgins stores — in Vienna, Linz, Graz, Bruck an der Leitha, and Salzburg — we accompanied the tour together with the Higgins Heroes: Strongman Cheesy, Swifty Moto, players of the Vienna Vikings, influencers, and the Higgins Fox. brandmood handled the complete logistical planning, coordination, and execution, including confetti moments and live entertainment on site.

Another highlight was the parking lot shows in Vienna and Bruck an der Leitha, as well as the big supershow at Haid Center: featuring spectacular acts by Masters of Dirt, impressive stunts by Swifty Moto, and a high-energy program packed with atmosphere. Here, too, brandmood was responsible for logistics, planning, and execution.

A project that showcased how brand moments come alive — with action, emotion, and a roadshow experience that truly stays in mind.

It was a pleasure to bring this exceptional promotion tour to life together with Higgins.