INEOS 1:59 Challenge

The 34-year-old Kenyan Eliud Kipchoge faced the challenge and was the first person to run the marathon distance under two hours – precisely in 1:59:40! INEOS turned it into a huge media event and commissioned us to plan and implement Fan TV. We gladly accepted this challenge and delivered the high-performance brandmood complete package: TV production including camera technology, direction, DJ, moderation and fibre-optic cabling as well as projection on the video walls.