Red Bull - Sound. Taste. Experience.

In three months, the collaboration between brandmood x MyGroove created not just an event, but a unique experience – tailor-made for our client Red Bull and the location. It was not only planned, but also composed and conceptualized.
The result?  In the midst of the historical premises of the Mozarteum, a complete transformation of the grand hall was created within just 48 hours – precisely planned, coordinated, and jointly implemented with numerous different trades.
Under the leitmotif Sound. Taste. Experience. a unique evening was created. Martin Grubinger, together with Team MyGroove, exclusively created a musical composition for this evening that brought Austrian music traditions into harmony with the innovative power of Red Bull . 
More than 80 crew members – including musicians, technicians, and organizational teams worked hand in hand to make this extraordinary experience a reality.
During this exclusive evening, the first Red Bull Athletes SUPERBAND was also presented.
Responsible for conception and implementation: brandmood in friendly collaboration with MyGroove.