Reveal of the New Land Rover Defender

ClientJaguar Land Rover Austria GmbH
Year2019
LocationPrague and Vienna
ServiceEvent and project management

brandmood pulled out all full-service stops in honor of the new Land Rover Defender reveal and coordinated an event that took 400 guests on two days and in two metropolises on an unforgettable Land Rover adventure. From the initial event architecture design to location selection, from the development of marketing materials and high-calibre event engineering to providing support and implementation on location while using an individualised accreditation tool, our longstanding customer, Jaguar Land Rover Austria and Czech Republic, trusted in our expertise and competence.

Group of people in front of old Land Rover
Audience films a new car at unveiling.
Woman on brown leather couch near table
People sit in a dark, theater-like room.
Man kneels and takes a photo of a car with his phone.
Man looks at tablet
Man smiling in a Land Rover Defender
White SUV in dark room with city backdrop.
Rear view of an SUV with a spare tire on the tailgate
Person filming a presenter with a camera.
A Lego car against a blurred background
A man in a vest standing at an event.
Man speaks into microphone in front of car screen.
Two men look at a screen.
Men discussing in a dimly lit room
Two yellow LEGO Defender cars side by side.
Interior view of a modern car with navigation screen and climate control.
People admire a car under colored light
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