Upper Austria Tourism Day 2025

Under the motto “connecting the dots,” Upper Austria Tourism, together with its strategic partners the Upper Austria Economic Chamber and the Province of Upper Austria, invited around 450 guests from politics, business, and tourism to the Upper Austria Tourism Day 2025 at the Scalaria in St. Wolfgang.

A day full of inspiration, connection, and forward thinking – from workshops at extraordinary locations such as the Schafbergbahn and the pilgrimage church of St. Wolfgang to culinary highlights and an atmospheric evening program featuring a poetry slam, a performance by the FH Upper Austria robot dog, and the presentation of the Upper Austrian Tourism Award NOTOS, the NOTOS x MeinBezirk Audience Award, and the ÖIT 2026 State Award Winners.

Hosts Sabine Kronberger and Dominik Süß guided the audience through the day with charm, expertise, and an engaging mix of professionalism and ease.

brandmood was responsible for coordination, creative direction, and event implementation – including technical production, show direction, livestreaming, video concept, and aftermovie production.

It was a pleasure to bring this inspiring Tourism Day to life together with Upper Austria Tourism