Defender Parking Only

ClientJaguar Land Rover Austria GmbH
ServiceFull Service
LocationEllmau mountain railway
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When our long-standing event client Jaguar Land Rover comes knocking, adventure calls! So this promotion campaign of the cult brand is also a great challenge for us to stage it in the usual unusual and sensational way. And how could the power of the new Land Rover Defender be presented more impressively than directly on the ski slope? So, in keeping with the motto "Defender Parking Only", we constructed a spectacular parking area – a free-floating steel ramp six metres above the ground. Against the breath-taking backdrop of the snow-covered peaks of the Tyrol, the vehicle rises into the air and demonstrates pure adventure. A breath-taking product promotion including communication campaign and competition, where our creative and technical power ensures emotional summit moments.

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