Biogena World Extreme Run Challenge

ClientBiogena GmbH & CoKG
Year2022
ServiceFull Service
LocationKitzbühel

At the World Extreme Run Challenge 2022 in Kitzbühel we were able to support the main sponsor BIOGENA on site and in the planning of the event. 

During the run event on the Streif, the participants covered a distance of approx. 9000 m with a total difference in altitude of approx. 1900 m. The runners were very happy with our support. 

The runners impressed us very much by covering this special distance. The run led uphill on the Hahnenkamm, with a lot of skill past the Hausberg edge, the steep slope and the Mausefalle to the start house and then down the steep path again.

We were not only allowed to be there live and cheer on the runners, but also to support BIOGENA with our service in the branding in the sporting area, the planning and implementation of the BIOGENA City in the K3 KitzKongress and with the livestream.

In the course of the livestream, we once again took on a new challenge and broadcast the entire course of the World Extreme Run Challenge live. For this, three cameras with a mobile broadcasting unit, a drone and four people with mobile phones were on the road for live broadcasts on the course. 

In the BIOGENA City, the spectators were able to follow the live stream of the run, get to know the BIOGENA products and enjoy refreshments.

We are particularly pleased that the net profit from the event will be donated to young Austrian sports talent.

As you can see from our portfolio, we love working together on sport events - thank you BIOGENA for this unique project, you have won our heart and we look forward to the next event together.

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