Green Events & Meetings

Less footprint. More impact.

brandmood is your certified event agency for sustainable events.
We certify your event or meeting according to the Austrian Ecolabel UZ62 for Green Meetings & Green Events. To help you understand what makes a Green Event and how the process works, we’ve compiled the most important questions for you here:

“Green Events” are sustainable events that focus on ecological, social, economic, and cultural aspects. This responsible approach ensures the careful use of resources and supports the regional economy. Whether it’s a conference, convention, or corporate celebration – events can be organized in a low-waste, climate-friendly, and socially fair way.

As an experienced event agency certified with the Austrian Ecolabel UZ62, brandmood is your partner for planning and delivering Green Events in Austria and beyond. We ensure resource-efficient execution, work with regional partners, and integrate climate-friendly solutions into every detail of your event.

Early communication:
Bring brandmood on board early to ensure your Green Event is planned sustainably from the very beginning.
Sustainable event concept:
brandmood develops a tailor-made event concept with suitable venues, caterers, accommodations, and service providers that hold the Austrian Ecolabel or actively contribute to a sustainable event.
Implementation of the event concept:
brandmood manages the entire execution of your event – including the selection of ticketing systems, show acts, and all additional content and requirements.
Post-event review and reflection:
After the event, brandmood prepares a detailed report to reflect on key learnings and make future events even more sustainable and efficient.

(Below is a selection of key criteria)

General requirements
(examples)

A responsible person must be appointed for the Green Event.
The organizer commits to taking ecological and social responsibility.
All required documents and evidence must be submitted in full.
All sustainability measures must be planned, documented, and monitored.

Mandatory criteria
(examples)

The event must be designed to be largely accessible and barrier-free.
Energy-efficient technology must be used wherever possible.
Waste must be avoided and properly separated.
Catering should include organic and/or regional food options.
Giveaways should be avoided or must meet sustainable standards.

Points-based criteria
(examples)

CO2 compensation
Digital materials instead of printed documents
Providing tap water in carafes
Booking regional or socially responsible service providers
Integration of social aspects, such as inclusion projects

A Green Event delivers benefits where they truly matter:

Smaller footprint:
You reduce resource consumption, avoid unnecessary emissions, and rely on regional partners – all without compromising on quality.
Stronger brand image:
Sustainability shows commitment and strengthens your positioning both internally and externally. Guests, partners, and employees will notice and appreciate your efforts.
Official credibility:
Certification makes your sustainability commitment visible and verifiable.

The Green Event certification UZ 62 is a trusted and widely recognized quality label. It corresponds to an ISO Type 1 standard and is internationally aligned with ISO 20121.

In short: less impact on the environment, more value for your brand.

For most aspects, no additional costs arise – many criteria can be integrated easily through regional partners, thoughtful planning, and resource-efficient solutions.

The main effort lies in the certification process itself, which depends on the size and complexity of the event. We are happy to provide you with a tailored offer for your specific project.

Yes – in general, most events can be certified as Green Events. In our experience, indoor events tend to be the most suitable, as many requirements can be met more easily and efficiently in a controlled environment.