MAN Roadshow 2025

Over the course of two months, brandmood accompanied the MAN Roadshow across six locations in Austria. Stops included the MAN service centers in Wörgl, Lustenau, Vorchdorf, Leopoldsdorf, Sinabelkirchen, and Villach. 

At each location, vehicle presentations and test drives took center stage, giving visitors the chance to experience the products up close. The setup was complemented by a food truck offering snacks and drinks, product exhibits such as engines, batteries, and gearboxes, as well as a welcoming standing-table area for personal exchange. 

The goal of the Roadshow was to bring MAN’s products closer to customers and interested visitors, create opportunities for personal interaction, and make the brand experience tangible on site.