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Range Rover Evoque Launch

ClientJaguar Land Rover Austria GmbH
Year2016
LocationVienna
ServiceFull Service
Woman touches car touchscreen
Singer with microphone on stage, bassist and drummer in background.
Three female musicians play violin and cello.
Red convertible sedan with crowd at an event
A Range Rover is presented in the spotlight.
New car revealed, shrouded in smoke.
Wireframe convertible car on a red carpet.
Two DJs with headphones pose behind a soundboard.

The new gem of the Land Rover brand - the Range Rover Evoque Convertible was presented to the Viennese public in March 2016. A cool after-work party was chosen as the setting for the event. We bathed it in an atmospheric mood with lighting and elaborate mapping. Accompanied by national and international live music acts, the vehicle reveal was a full success. After the unveiling an Austrian star DJ took the stage and guests celebrated until the wee hours of the morning.

Band playing under blue lights
Crowd at a car launch with red cars.
People looking into an open car engine
People at a Land Rover event in purple light.
Man in checkered jacket speaks into microphone on stairs.
Person films a red car with smartphone.
Camouflaged Jaguar on red carpet outside building with light art car
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