Red Bull Kitz Momentum

Kitz Momentum - An exclusive event for Red Bull as part of the Hahnenkamm Race 

brandmood designed and produced the exclusive ‘Kitz Momentum’ event for Red Bull as part of the Hahnenkamm Race. The event was aimed at a select group of guests and took place in a unique location above the rooftops of Kitzbühel. 

A particular highlight of the evening was the premiere of a specially produced film based on the event motto. This was presented to the public for the first time on a specially positioned LED wall. Renowned athletes came together that evening to enjoy the spectacular view across Kitzbühel to the legendary race track. 

Artistic performances accompanied the guests throughout the evening and created an inspiring atmosphere for personal dialogue and high-quality networking. 

brandmood was responsible for the entire event concept, technical implementation, lighting design and artistic design, making a significant contribution to the success of this exclusive event.