Meet the Polestar 5 – Where Innovation Takes Center Stage

From the initial press presentation to the exclusive VIP reveal, brandmood accompanied the launch of the new Polestar 5 through a night defined by energy, precision, and emotional brand staging.

The objective was to create an event that not only showcased Polestar’s purist identity, but made it tangible and immersive.As a full-service agency, brandmood was responsible for the entire event concept as well as the logistical planning, coordination, and on-site execution. The historic architecture of Reaktor Vienna provided the stage for a contemporary brand experience, placing innovation and design in a compelling dialogue.

A key focus was the presentation of the vehicle itself: bespoke branding elements — from the “Golden Counter” to the exclusive photo wall — combined with a precisely orchestrated lighting and sound design ensured that the Polestar 5 remained at the center of attention throughout the evening.
The carefully choreographed reveal moment, accompanied by a dramatic lighting composition by Ignaz Zotti and live beats, marked the emotional highlight of the event.

Beyond the live experience, brandmood also supported the strategic content creation and managed press slots on site. In close collaboration with partners such as Marwax, every detail was meticulously prepared to ensure the vehicle shone in the spotlight at the decisive moment.

It was a great honor to bring this special brand moment to life together with the entire Polestar team. We sincerely thank them for their trust and the excellent collaboration.

(c)Polestar_Patrick Langwallner